E- Procurement as Application of Electronic Customer Relation Management
Abstract
Electronic purchasing as the application of electronic customer relation management (E-CRM) features is designed to bring the customer close and make it possible feels more valuable than the introduction of competitors thus gaining a competitive advantage that aims to gain customer satisfaction and loyalty and thus the long-term success and sustainability of the organization. Hence, the project was designed to evaluate the impact of E-CRM implementation in stages the electronic purchase to increase the value of the customer in different dimensions.
Keywords: Â Procurement, Internet, E-CRM, Application.
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