E- Procurement as Application of Electronic Customer Relation Management

Authors

  • Hanady Al-Zagheer

Abstract

Electronic purchasing as the application of electronic customer relation management (E-CRM) features is designed to bring the customer close and make it possible feels more valuable than the introduction of competitors thus gaining a competitive advantage that aims to gain customer satisfaction and loyalty and thus the long-term success and sustainability of the organization. Hence, the project was designed to evaluate the impact of E-CRM implementation in stages the electronic purchase to increase the value of the customer in different dimensions.

Keywords:  Procurement, Internet, E-CRM, Application.


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Published

2018-03-24

How to Cite

Al-Zagheer, Hanady. “E- Procurement As Application of Electronic Customer Relation Management”. International Journal of Advances in Social Science and Humanities, Mar. 2018, https://ijassh.com/index.php/IJASSH/article/view/60.

Issue

Section

Research Articles