INNOVATION AND CREATIVITY MANAGEMENT IN A DYNAMIC INTERNATIONAL, COMPETITIVE BUSINESS ENVIRONMENT

Abstract

Introduction: Innovation is a term used to imply newness, new ideas, or processes, and is therefore about value addition in products. Innovation leads to development of new ideas and processes and has over the years been associated with growth and development especially in the developed world. Innovation has for many years been associated with growth and development of organizations and nations. Creativity is closely associated with innovativeness and indeed, without creativity there can be no meaningful innovativeness. Today’s company seeks innovation in its country of origin and abroad in order to compete globally.

Purpose: The aim of this Review study is to improve the current knowledge and identifying innovation and creativity management in a dynamic international, competitive business environment international business in the international business context.

Methodology: the methodology which used for this review includes downloading and reviewing required articles and books.

Results: After reviewing some articles and books the author put some ways of managing innovation and creativity in the competitive business environments. Of the four areas of innovation, this article proves some evidence on innovation and the huge potential therein. Considering product, Process, Marketing and organizational innovation, Africa needs to concentrate on the innovation and creativity since we are back warded compared to the world countries. In addition this there are a number of ways to manage innovation and creativity Like Foster a culture of innovation: Encouraging employees to generate and share new ideas, Embrace diversity, Stay informed about market trends, Encourage collaboration, Providing resources and support, Giving Continuous learning and development, Empower employees, Giving employees autonomy and ownership over their work and Collaboration with external partners is some of the results of the study.

Conclusion: Innovations and creativity are almost as old as human kind, and these have continued to shape human behavior and the world over the years. However, the rate of innovations has been faster in the developed world than in the developing world.