FACTORS AFFECTING CONSUMER BUYING ATTITUDE TOWARDS DOMESTIC SHOES
Abstract
The main aim of this article review study is to investigate the factors affect consumers buying attitude towards domestic shoe. This study used different research articles which were done in different countries in various case areas and with the time limit from 2002 to 2018. And this study used more 11 reputable research articles which are related to the factors affecting consumers buying attitude towards domestic shoe. The result of this article review suggested that companies should consider the influence of price, quality, design, social status and brand name on consumers buying attitude when they offer domestic shoe in the market. The companies should understand the influences of each factor and develop strategies for each of them to positively influence consumers buying attitude, because price, quality, design, social status and brand name has highly influence consumers buying attitude. Finally, the researcher forwarded suggestions for future researchers like, since this study utilized only Article review methods not meta-analysis so in future by taking various articles and execute meta-analysis which may help to get detail and sufficient information about the study.
Keywords: Buying attitude, Consumer, Price, quality, Design, Social status, Domestic shoe and Ordinal logistic regression.
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