Employee attrition and its controlling measures: A case study of a retail store in Pune

Abstract

With India’s rapid economic growth, heading towards a developed economy, and the changing consumer behavior, the market for the organized retail industry is in the boom. India has become one of the world’s favorite sourcing destination for retailers of various brands, both foreign and national. The rural areas and lesser developed Tier I & Tier II cities provide ample opportunities of growth as these are the untapped markets. The retail industry is expected to reach worth of US$ 28 Trillion by 2019 at the world contribution level. Surprisingly when the industry is rising so fast, it also marks a high attrition rate similar to hospitality service industry. Many researchers have worked on finding out the reasons for this problem, yet there are either geographically confined or sector oriented or the reasons are generalized, hence there was a need to understand the causes for attrition rate in the geography of Pune. The research has been done for a particular retail store of a branded outlet and the unit of analysis for this research was the front level employees, who mostly left the organization. The outcomes after direct interviews, questionnaire surveys and observations were mainly the issues of competitive pay, work life imbalance, work stress due to long working hours and some others.