The Impact of Costume Color of Women’s Sports on Men’s Attraction: Managing Color of Costume in Marketing Management Perspective

Abstract

“The Action or power of evoking interest in or liking for someone or something†(Cambridge Dictionary) in many nonhuman primates, the colour red enhances females attraction to males ‘The use of colour within society and social interaction provides a stage for personal and highly individual forms of self-expression, manipulating how we wish other to see or perceive us. When exploring red effect of males viewing females found that there was a significant attraction to red scoring more highly than any other color, the research explored the effect of the color red as well as three other colors upon the strength of attraction by male participants, The results indicated that red enhanced men’s sexual attraction but had no effect on ratings of perceived general attractiveness. Red clothing also had a marginally significant effect on men’s sexual attractiveness. Therefore the managers those who work in a women sports club or in a team, they have an advantage called sexual attractive of women. How do men’s attract with the women sport single coloration. A total 120 male participant, Researcher concerns 60% from the total population, and it leads to 120 of total respondents from each stratified. But researcher intentionally took 60 respondent from each stratified from that actual sample.  The result through the application of spss, chi-square, and ANOVA, T-test analysis suggest that red plays a part in selection although within on specific aspect whether it may be clothing worn. The result can conclude that red is the single most definitive color that provides attraction, ratings regarding the female image of red and blue were significant and comparable, this conclusion has similar findings to that of suggesting color is context dependent. The personal choice of the individual and situation presented plays a strong deciding factor. 

Keywords: Colour of sport costume, Red effect, Audience attractiveness, Sexual attraction.