Nigerian SMEs Marketing Innovation Performance: Influence of Business Process Management and Environmental Dynamism

Abstract

At this crucial moment when global competition is becoming more intense, the Small and Medium Enterprises (SMEs) level of innovation is the key to business success, growth and survival. To spur SMEs innovativeness and overcome the negative effects of the intense competition, managers need to have a workable process management system of manufacturing products as well as delivering services. This study proposes the research framework on the relationship between business process management and marketing innovation performance of Nigerian SMEs in manufacturing and service industries, the adoption of environmental dynamism as moderator could further strengthen the relationship. This will benefit the regulatory bodies and business managers.

 

Keywords: Process management (PM), Environmental dynamism (ED), Marketing innovation performance (MIP), SMEs, Nigeria.