Factors Affecting Viewer’s Television Preferences: A Review
Abstract
The aim of the article is to provide more insight into the relations between individual viewers differences and televisions type program preferences. The literature on media choice typically posits various affective and/or cognitive states as determinative of audiences behavior. Channel and program choice is typically embedded in the routines of day-to-day life of the viewers. Many socio-demographic and psychological factors may influence audiences behavior and their television preferences. Viewers age, gender needs, moods, motivations, personality, sensation seeking trait can be important determinants of media choice and different type of programs. Sociological and psychological approach to media choice helps us appreciate what motivates individuals to use media and how these factors affecting what viewers want to watch.
Keywords: Television preferences, Socio-demographic and Psychological factors, Viewers.
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